Lately, various concerned organizations spearheaded by the US Department of Tourism’s National Highway Traffic Safety Administration (NHTSA) have been coming up with creative, moving, or shock multimedia campaigns to promote awareness about the ill effects of distracted driving, particularly the use of mobile phones while driving. These campaigns have been made amidst the soaring number of car accidents involving different forms of distracted driving. The phenomenon hasn’t just been happening the in United States alone. All over the world, distracted driving has been the leading cause of fatalities and injuries. That is why it is apt that a global approach must be done to help discourage people from taking their eyes off the road.
Carmakers Joining the Calls
Carmakers have time and again been trying to find ways to help motorists stay safe while on the road. Over the years, various automakers have been coming up with new technology to aide drivers have a better experience while behind the wheel of a car while not compromising the safety of the people around them. However, with the continuous rise in the cases of distracted driving causes panic not just for the concerned groups but for the carmakers themselves. And so, some companies have already come up with informatics multimedia ads that help promote road safety and the prevention of distracted driving. Honda, is one of the first automotive brands that have been came up with their own campaign. Harnessing the power of Social media, Honda launched a campaign about distracted driving, showing an ongoing thread of messages between a couple before one had crashed his car and was not able to reply. (watch it here: https://www.youtube.com/watch?v=_WJThbomts0) German carmaker Volkswagen on the other hand ran a campaign showing unsuspecting movie goers in Hong Kong. The team rolled an on board video of someone driving a car. Then not long after, an SMS broadcast was made, prompting movie goers to check on their phones. Suddenly, driver in the movie being shown on the big screen crashed his car. Then a message popped on the screen, reminding all of the movie goers of the dangers that mobile phone use while driving brings. (watch it here: https://www.youtube.com/watch?v=JHixeIr_6BM)
A Los Angeles car accident attorney lauded these automakers for making such campaigns, helping raise awareness against distracted driving. According to experts, such move by these automakers not just promote their brand to customers further, the ads they claim, show these brands’ saved the lives of their customers by showing their concern through these ads.
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With Honda and Volkswagen leading the way, whom of all the carmakers do you think would come up with a next witty ad to promote road safety?